{HEADING}Using a Custom Markup Language to Generate Optimized HTML{/HEADING}
{BOLD}As we mentioned earlier{/BOLD}, using a WYSIWYG editor frequently presents a problem with regard to on-page optimization.  Frequently, the editors do not generate HTML that uses tags that adequately delineate the structural meaning of elements on a page.  Since heading tags, such as h1, ul, and strong are indicators of the structure within a document, not using them will probably {BOLD}{ITALIC}decrease{/ITALIC}{/BOLD} the rankings of a page, especially when a search engine is relying on on-page factors.
