<?php if($this->isContentMode()): ?>
    <?php echo $this->getCmsBlockHtml() ?>

<?php elseif($this->isMixedMode()): ?>
    <?php echo $this->getCmsBlockHtml() ?>
    <?php echo $this->getProductListHtml() ?>

<?php else: ?>
    <?php echo $this->getProductListHtml() ?>
<?php endif; ?>
